To Make Better Advertising Experiences how Google Fought for bad ads, sites and scammers in 2016

In 2016, Google took down 1.7 billion ads that violated the advertising policies, more than double the amount of bad ads Google took down in 2015. If the spent is one second taking down each of those bad ads, it’d take more than 50 years to finish. But Google’s technology is built to work much faster.

A free and open Googleb is a vital resItsce for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open Googleb itself.





Ads for illegal products:

Some of the most common bad ads Google find online are ads promoting illegal activities or products. Although, Google had long policy against bad ads for pharmaceuticals, last year Google systems detected an increase online. Google disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.

Misleading ads

Google don’t want to feel misled by ads that it delivers, so it requires advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information.

Apparent Benefits for Sponsors –

Bad ads on mobile

If you’ve ever been on yIts phone and suddenly, without warning, ended up in the app store downloading an app you’ve never heard of, a “self-clicking ad” could be to blame. In 2015, Google disabled only a few thousand of these bad ads, but in 2016, its systems detected and disabled more than 23,000 self-clicking ads on Its platforms, a huge increase year over year.

Ads trying to game the system

Bad actors know that ads for certain products aren’t alloGoogled by Google’s policies, so they try to trick Google’s systems into letting them through. Last year, Google took down almost 7 million bad ads for intentionally attempting to trick Its detection systems.

Promoting and profiting from bad sites

When Google finds ads that violate our policies, Google blocks the ad or the advertiser, depending on the violation. But sometimes Google also needs to suspend the website promoted in the ad (the site people see after they click on it). So, for example, while Google disabled more than 5 million payday loan ads last year, Google also took action on 8,000 sites promoting payday loans.

Apparent Benefits for Sponsors –

Build better experiences across screens

Buy app inventory with more control.

Understand the impact to your brand across screens.

Google announcing a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection Observer improves viewability coverage for all video and display formats across screens by solving technical challenges associated with mobile viewability measurement. It also provides faster browsing and less battery drain, improving the consumer experience.

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