Google introduces new tools for marketing productivity

I feel more energetic after reading this article as next generation of AdWords, DoubleClick and Google Analytics tools built to help marketing work as productively and efficiently as possible.

This article is originally posted on Google Analytics and Adwords. Also, I watched the live stream of Google Marketing next and learnt about the latest innovations of marketing. Google makes announcements for Google Ads, Analytics and DoubleClick.

Sridhar Ramaswamy, Senior Vice President of ads and commerce talks about future of marketing. He talks about mobile search. 87% of smartphone owners turn to search first in a moment of need and search has become helpful for people. Consumer eperience is becoming more effective because of data analysis. In US 20% of searches are by voice. People expect relavent and fractionless experience in daily life with search. Intent data and machine learning make easy. AMP ads on Google Display network which will speed up by 5 sec of the ad load. He announces soon you will get Location extension and store visits for consumers using innovations like Promoted Places and local inventory ads to showcase special offers.

Bhanu Narasimhan, Director of Audience Products talks about exceptions of user’s ad experiences. She mentions that 91% people puchased or plan to purchase something after seeing a relevant ad.

Bill Kee, Group Product Manager Attribution shares about the outcome of the marketing efforts. Google announces Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels — all in one place, and at no additional cost.

Karen Yao, Group Product Manager, Advertiser Platforms speaks about marketing workflows and introduces two tools Google Optimize and Google Surveys 360 integrate with AdWords

Roshan Khan, Serior Product Manager, Doubleclick talks about Smarter planning in DoubleClick Bid Manager. The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.

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