Google introduces new tools for marketing productivity

I feel more energetic after reading this article as next generation of AdWords, DoubleClick and Google Analytics tools built to help marketing work as productively and efficiently as possible.

This article is originally posted on Google Analytics and Adwords. Also, I watched the live stream of Google Marketing next and learnt about the latest innovations of marketing. Google makes announcements for Google Ads, Analytics and DoubleClick.

Sridhar Ramaswamy, Senior Vice President of ads and commerce talks about future of marketing. He talks about mobile search. 87% of smartphone owners turn to search first in a moment of need and search has become helpful for people. Consumer eperience is becoming more effective because of data analysis. In US 20% of searches are by voice. People expect relavent and fractionless experience in daily life with search. Intent data and machine learning make easy. AMP ads on Google Display network which will speed up by 5 sec of the ad load. He announces soon you will get Location extension and store visits for consumers using innovations like Promoted Places and local inventory ads to showcase special offers.

Bhanu Narasimhan, Director of Audience Products talks about exceptions of user’s ad experiences. She mentions that 91% people puchased or plan to purchase something after seeing a relevant ad.

Bill Kee, Group Product Manager Attribution shares about the outcome of the marketing efforts. Google announces Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels — all in one place, and at no additional cost.

Karen Yao, Group Product Manager, Advertiser Platforms speaks about marketing workflows and introduces two tools Google Optimize and Google Surveys 360 integrate with AdWords

Roshan Khan, Serior Product Manager, Doubleclick talks about Smarter planning in DoubleClick Bid Manager. The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.

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Competitive Search Strategies in 2017 for SEO, SEM and Google Search

Most search marketers understand the importance of match types and negative keyword lists with their own brand and non-brand campaigns, but for some reason this gets overlooked with competitive targeting. Beyond your competitor’s brand names, look to target names of their products and purchase consideration keyword modifiers like “reviews,” “ratings,” “durability,” “reliability,” and so on. You should look to exclude keyword modifiers that are irrelevant from a conversion perspective.

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To Make Better Advertising Experiences how Google Fought for bad ads, sites and scammers in 2016

In 2016, Google took down 1.7 billion ads that violated the advertising policies, more than double the amount of bad ads Google took down in 2015. If the spent is one second taking down each of those bad ads, it’d take more than 50 years to finish. But Google’s technology is built to work much faster.

A free and open Googleb is a vital resItsce for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open Googleb itself.





Ads for illegal products:

Some of the most common bad ads Google find online are ads promoting illegal activities or products. Although, Google had long policy against bad ads for pharmaceuticals, last year Google systems detected an increase online. Google disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.

Misleading ads

Google don’t want to feel misled by ads that it delivers, so it requires advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information.

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