Google introduces new tools for marketing productivity

I feel more energetic after reading this article as next generation of AdWords, DoubleClick and Google Analytics tools built to help marketing work as productively and efficiently as possible.

This article is originally posted on Google Analytics and Adwords. Also, I watched the live stream of Google Marketing next and learnt about the latest innovations of marketing. Google makes announcements for Google Ads, Analytics and DoubleClick.

Sridhar Ramaswamy, Senior Vice President of ads and commerce talks about future of marketing. He talks about mobile search. 87% of smartphone owners turn to search first in a moment of need and search has become helpful for people. Consumer eperience is becoming more effective because of data analysis. In US 20% of searches are by voice. People expect relavent and fractionless experience in daily life with search. Intent data and machine learning make easy. AMP ads on Google Display network which will speed up by 5 sec of the ad load. He announces soon you will get Location extension and store visits for consumers using innovations like Promoted Places and local inventory ads to showcase special offers.

Bhanu Narasimhan, Director of Audience Products talks about exceptions of user’s ad experiences. She mentions that 91% people puchased or plan to purchase something after seeing a relevant ad.

Bill Kee, Group Product Manager Attribution shares about the outcome of the marketing efforts. Google announces Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels — all in one place, and at no additional cost.

Karen Yao, Group Product Manager, Advertiser Platforms speaks about marketing workflows and introduces two tools Google Optimize and Google Surveys 360 integrate with AdWords

Roshan Khan, Serior Product Manager, Doubleclick talks about Smarter planning in DoubleClick Bid Manager. The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.

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Ramjass College Delhi

Ramjas College Annual Fest- Elixir 2017

As Ramjas College, University of Delhi is set to complete 100 years of excellence, we proudly present you “Elixir 2017”, our 100th youth festival, scheduled to be held in the end of February in the college premises.

Courtesy: Ramjas College

All Events are held under Surveillance of Delhi Police, Private Bouncers and Student Volunteers.

The College Wishes to Associate with Brand as our TITLE SPONSOR in ELIXIR’17.

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Mint (HT Media ltd) and MIT Technology Review in association with CNBC TV 18 came together to create a credible and thought-provoking platform in India with innovation & technology at its core.



Event: A Two Day High Powered Business Conference planned for 9th-10th March 2017 at Pullman, Aerocity, Gurgoan.

AIM: The platform will talk about the new age innovation that is going to change the world we live in. Such bright minds from the across the fields will also be rewarded at this event.

Audience: A select gathering of 300+ CEOs/CTOs/CIOs, Policy Leaders, Innovators, Tech Media, Entrepreneurs and Venture Investors.



Themes: Future of Payments / Smart Cities / Digital India / Smart transport (connected cars, etc.) / Future of Energy

Sub-themes: Big Data / IoT/ Cognitive / Next-gen communication / Office of the Future


Hardware: Robots/ Drone/ 3D Printing

THEME: The Robots Among Us

Breakthroughs in robotics aregiving machines the skills they need to work side by side with us, and to learn from each other.
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