10 Tips to Develop a SEO Friendly Website

If your website is not searchable by your users, this means all the hard work you put into developing it is not going to pay off. First page of search engine results can be considered in visitor interest. This means that if your website is on the second, third, or 50th page of results you are not able to meet success. Google works on Algorithm and you can get solution with the help of it. SEO is very basic and helpful tactic to get organic results through your website.


Let’s make sure your target market finds your site:

  1. Homepage: First impression is the last impression. Homepage is undoubtedly one of the most important web pages on website. Page layout planning helps to figure out what content to place on the page, where to place it and which content should go first. This enables you to craft a much targeted website experience that works best for the specific customers you want to attract.
  2. Integrate Social Media into your Website’s Design: When choosing social buttons, make sure you only choose the social networks that matter to you. By keeping it simple and easy, you’ll be able to increase the probability of your content being shared. Best practices recommend that social share buttons are placed at the top, bottom, or along the side of your page. Make sure to also include social follow buttons to increase your social media following.
  3. www & non-www Domain: If you would like to exclusively use either the www or non-www version of domain, this can be through the redirects area of cPanel. Redirecting a domain to either the www version or non-www version is a little different from redirecting one domain to another, so we’ve created this article to walk you through how to do either one.
  4. Create an XML Sitemap: A list of site’s URLs that you submit to the search engines. This helps search engines find your site’s pages more easily. Search engines can use the Sitemap as a reference when choosing canonical URLs on your site.
  5. txt: The robotx.txt file contains instructions for the search engines as to what pages of the site should be ignored during the crawl. It is important to make sure that no pages that should be ranking in search have the noindex attribute.
  6. Canonical URLs: the canonical tag should be applied only with the purpose of helping search engines decide on your canonical URL. For redirection of site pages, use redirects. And, for paginated content, it makes sense to employ rel=”next” and rel=”prev” tags in most cases.
  7. Research keywords: Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
  8. Keywords Placement: A proper written web article should comes in sections and have informational subheads. The first paragraph is where Google bot looks more at and, chances are, the first paragraph (or part of it) will be displayed in the search results along with the page title.
  9. on-page SEO: Title tag is the most important on-page SEO factor. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Place Title in an H1 Tag. It’s worth checking out your site’s code to make sure you only have one H1 tag per page.
  10. Boost Site Speed: Boost your site speed by compressing images, and switching to faster hosting. Make sure your site doesn’t take more than 4 seconds to load.Search engines look for websites that are useful for site visitors. Also, the site must be helpful and informative then only you can achieve the targeted results and visitors.

Keep following for more tips, guidance and new updates.

Competitive Search Strategies in 2017 for SEO, SEM and Google Search

Most search marketers understand the importance of match types and negative keyword lists with their own brand and non-brand campaigns, but for some reason this gets overlooked with competitive targeting. Beyond your competitor’s brand names, look to target names of their products and purchase consideration keyword modifiers like “reviews,” “ratings,” “durability,” “reliability,” and so on. You should look to exclude keyword modifiers that are irrelevant from a conversion perspective.

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LinkedIn Page improvement to build network more powerful

LinkedIn Page improvement to build network more powerful:

Imagine you are in a networking party and you reach out to shake the hand of someone new. Chances are, you do not just hand them your business card, request theirs, and walk away. Instead, you introduce yourself, discuss commonalities you have with this new individual, and otherwise look for ways to build your bond. On LinkedIn, the same factors apply. You want to construct communication efforts, either through connection invitations or recommendation requests, with personalized messages that will help you start to build that important bond. The note you send should reflect the unique way you first met the person in question.



Groups are excellent opportunities to virtually meet new people with whom you might not have otherwise been able to connect. You can join a group on the basis of a variety of factors including common interests or hobbies, locations, industries, or jobs. Select ones that accurately reflect who you are and engage with them to get to know some of the other people with common traits.

Your business page should use professional images and a detailed summary that draws attention to what your business does best. Your page will be the first contact many people on LinkedIn will have with your brand. Just as you want any other branded materials to present your company well, so should your LinkedIn page. Keep it professional, engaging, and informative.
The Nature Conservancy, for example, offers their mission statement in the front and center of their page, combined with engaging imagery and regularly posting rich content.

Display Ads: You can by space though the website directly or through
Google adwords.

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Tips for Digital Marketing

Digital marketing is one of the key factor that you will need to take
into account for the business plan. New generations is advance and they
are totally dependent on smartphone. This doesn’t only apply to
activities and social apps, it also applies to people looking to make
purchases or find services. The world is now a very digital and if you
are marketing your company then digital channels are going to be one of
the key of advertising your services or product.

Digital Marketing

Digital Marketing


Website or App: You can miss so many opportunities if you have no
website. People will search your business by keywords on the internet
through search engine like Google or yahoo. For the keywords you should
get some visibility on the search engine with the help of search engine

Display Ads: You can by space though the website directly or through
Google adwords.

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Google Doubleclick

To Make Better Advertising Experiences how Google Fought for bad ads, sites and scammers in 2016

In 2016, Google took down 1.7 billion ads that violated the advertising policies, more than double the amount of bad ads Google took down in 2015. If the spent is one second taking down each of those bad ads, it’d take more than 50 years to finish. But Google’s technology is built to work much faster.

A free and open Googleb is a vital resItsce for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open Googleb itself.





Ads for illegal products:

Some of the most common bad ads Google find online are ads promoting illegal activities or products. Although, Google had long policy against bad ads for pharmaceuticals, last year Google systems detected an increase online. Google disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.

Misleading ads

Google don’t want to feel misled by ads that it delivers, so it requires advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information.

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SEO Google Analytics

SEO: Google Analytics and Algorithms

SEO is a highly integral part of many companies’ marketing strategies. A growing number of businesses now invest heavily in improving their rankings: a project that often entails hiring web designers, writers, video crews and other content generators. So whenever the “rules” that search engines use to determine rankings change, it’s a big deal for businesses.

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Top 7 Trends That Will Transform Digital Marketing in 2017

As we know the use of online marketing is growing very fastly and people are more frequent to buy online and hence the role of digital marketing is very important.

In coming years the digital marketing will more transform with use of more trending areas. Here I am going to list expected digital marketing trends:

Content Marketing Trends

Businesses are now using a strategic approach (40%), so this is a trend we can expect to see continuing in 2017. We can also expect that there will be more focus on Measuring Content Marketing ROI as the cost and competition within content marketing increases.

More Live Video

Live video has suddenly become the internet’s favorite shiny new toy. When Meerkat entered the market it was an entertaining novelty. Now, Twitter, Facebook, YouTube, and Instagram have all released live video offerings as well.


Wearables are one of the hottest consumer consumable commodities (e.g. Apple Watch, activity trackers, augmented reality)

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