Tips for Digital Marketing

Digital marketing is one of the key factor that you will need to take
into account for the business plan. New generations is advance and they
are totally dependent on smartphone. This doesn’t only apply to
activities and social apps, it also applies to people looking to make
purchases or find services. The world is now a very digital and if you
are marketing your company then digital channels are going to be one of
the key of advertising your services or product.

Digital Marketing

Digital Marketing


Website or App: You can miss so many opportunities if you have no
website. People will search your business by keywords on the internet
through search engine like Google or yahoo. For the keywords you should
get some visibility on the search engine with the help of search engine

Display Ads: You can by space though the website directly or through
Google adwords.

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Google Doubleclick

To Make Better Advertising Experiences how Google Fought for bad ads, sites and scammers in 2016

In 2016, Google took down 1.7 billion ads that violated the advertising policies, more than double the amount of bad ads Google took down in 2015. If the spent is one second taking down each of those bad ads, it’d take more than 50 years to finish. But Google’s technology is built to work much faster.

A free and open Googleb is a vital resItsce for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open Googleb itself.





Ads for illegal products:

Some of the most common bad ads Google find online are ads promoting illegal activities or products. Although, Google had long policy against bad ads for pharmaceuticals, last year Google systems detected an increase online. Google disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.

Misleading ads

Google don’t want to feel misled by ads that it delivers, so it requires advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information.

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SEO Google Analytics

SEO: Google Analytics and Algorithms

SEO is a highly integral part of many companies’ marketing strategies. A growing number of businesses now invest heavily in improving their rankings: a project that often entails hiring web designers, writers, video crews and other content generators. So whenever the “rules” that search engines use to determine rankings change, it’s a big deal for businesses.

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Ramjass College Delhi

Ramjas College Annual Fest- Elixir 2017

As Ramjas College, University of Delhi is set to complete 100 years of excellence, we proudly present you “Elixir 2017”, our 100th youth festival, scheduled to be held in the end of February in the college premises.

Courtesy: Ramjas College

All Events are held under Surveillance of Delhi Police, Private Bouncers and Student Volunteers.

The College Wishes to Associate with Brand as our TITLE SPONSOR in ELIXIR’17.

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Mint (HT Media ltd) and MIT Technology Review in association with CNBC TV 18 came together to create a credible and thought-provoking platform in India with innovation & technology at its core.



Event: A Two Day High Powered Business Conference planned for 9th-10th March 2017 at Pullman, Aerocity, Gurgoan.

AIM: The platform will talk about the new age innovation that is going to change the world we live in. Such bright minds from the across the fields will also be rewarded at this event.

Audience: A select gathering of 300+ CEOs/CTOs/CIOs, Policy Leaders, Innovators, Tech Media, Entrepreneurs and Venture Investors.



Themes: Future of Payments / Smart Cities / Digital India / Smart transport (connected cars, etc.) / Future of Energy

Sub-themes: Big Data / IoT/ Cognitive / Next-gen communication / Office of the Future


Hardware: Robots/ Drone/ 3D Printing

THEME: The Robots Among Us

Breakthroughs in robotics aregiving machines the skills they need to work side by side with us, and to learn from each other.
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Top 7 Trends That Will Transform Digital Marketing in 2017

As we know the use of online marketing is growing very fastly and people are more frequent to buy online and hence the role of digital marketing is very important.

In coming years the digital marketing will more transform with use of more trending areas. Here I am going to list expected digital marketing trends:

Content Marketing Trends

Businesses are now using a strategic approach (40%), so this is a trend we can expect to see continuing in 2017. We can also expect that there will be more focus on Measuring Content Marketing ROI as the cost and competition within content marketing increases.

More Live Video

Live video has suddenly become the internet’s favorite shiny new toy. When Meerkat entered the market it was an entertaining novelty. Now, Twitter, Facebook, YouTube, and Instagram have all released live video offerings as well.


Wearables are one of the hottest consumer consumable commodities (e.g. Apple Watch, activity trackers, augmented reality)

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